Less is more…

Against the comforting, neutral slate of the wilderness, she defines herself. In the cool snow, she revisits who she has been. Among soft fur branches, she becomes who she will be.

This season is about those times when we abandon what we’re told we should do, and instead we do what we feel. We take the time alone. We retreat. We step boldly into a quiet place. We look at ourselves in a clear mirror or a lake, and we confront our fears and our histories. We emerge more whole. We embrace the present. Sophisticated and gentle, the lily & jae autumn/winter 2010 collection tells a story through colour, texture and shape. From silken dresses to cashmere coats, this collection is suffused with warm 90s palette of burgundy, grey, navy, black and brown. Fabrics are natural, yet versatile, and rich in both content and texture – from custom printed silk to cheek-soft cashmere. Shapes are self-assured: timeless pieces with a hint of trend. Inspired by vintage silhouettes, and a touch of regionalism – warm wool-cashmere blends are made for the Canadian climate. A confident collection with earthy appeal and a complete array of looks…

ABOUT LILY & JAE:

Created by Jude Feller, lily & jae blends feminine and masculine styles to create a flirtatious line of contemporary women’s wear. Since the launch of its debut collection in spring of 2007, the brand expanded into the USA, followed by international recognition in Japan. lily & jae has progressed into a responsive fashion label with appeal to the contemporary woman. The brand has appeared in Teen Vogue, British Glamour, and Nylon, and has been seen on stars such as Lily Allen, Amy Smart, Ashlee Simpson and Sarah Polley. Although the collection is independently designed and manufactured in North America, each season is inspired by a different city around the globe – and we can’t wait to see where we go next!

The AW10 lily & jae collection is available in stores this August 2010.